Bret Ridgway - Articles

 (110)

Bret Ridgway is co-founder of Speaker Fulfillment Services, a company that works with speakers, authors, and information marketers to provide product duplication and fulfillment services. For more information go to http://www.speakerfulfillmentservices.com. He is also author of the book "View From the Back: 101 Tips for Event Promoters Who Want to Dramatically Increase Their Back-of-the-Room Sales." For more info go to http://www.101TipsForEventPromoters.com

Sort By: Date | Popularity

Popularity
213

50 Biggest Mistakes # 11 & 34 No Follow-up Autoresponder & Failure to Apply Any "stick" Strategies
Follow these tips to help your customers consume your product and reduce returns. Read
By: Bret Ridgway | 24/10/2008 | Internet
Popularity
100

50 Biggest Mistakes Info Marketers Make - # 4 not Investing Some Time Every Day on Marketing
Information marketers should spend a least 5 minutes a day doing some time of marketing activity. Read
By: Bret Ridgway | 09/09/2008 | Internet
Popularity
53

50 Biggest Mistakes Infomarketers Make - #18 Packaging Inconsistent With the Pricing of Product
How your information product is packaged is critical to how people will perceive its value. Learn how to choose the best packaging for your product. Read
By: Bret Ridgway | 21/08/2008 | Internet
Popularity
50

50 Biggest Mistakes Info Marketers Make - # 17 Overproducing on an Initial Launch to "save" on Costs
Often first time information marketers tend to want to overproduce on an initial product launch to try and save a few cents on the per unit product costs. Read
By: Bret Ridgway | 14/08/2008 | Internet
Popularity
50

50 Biggest Mistakes Info Marketers Make - # 8 "no "read First" or "getting Started" to Guide User
What can you do to help minimize the return of your information product? Help your customers to consume your information. Tell them step by step how to go through your course. Don't leave it up to them to figure out. Read
By: Bret Ridgway | 08/08/2008 | Internet
Popularity
50

The 50 Biggest Mistakes Information Marketers Make - # 21 No Research to Check Viability of Market
Some people fall so in love with their idea for an information product that they are totally oblivious as to whether or not a market even exists for that product. Be sure the market is interested in your subject. Learn how to determine the potential viability of a specific market. Read
By: Bret Ridgway | 30/07/2008 | Internet
Popularity
50

The 50 Biggest Mistakes Information Marketers Make - # 26 Poor Planning for Launch Date
There's a lot involved in putting together a new product and successfully launching it. Here's a simple Product Launch Checklist that can help you plan better and increase your chances for a successful new product launch. Read
By: Bret Ridgway | 23/07/2008 | Internet
Popularity
51

The 50 Biggest Mistakes Information Marketers Make - #1 No Upsells in Their Online Ordering System
Bret Ridgway of Speaker Fulfillment Services discusses mistake #1 of the 50 biggest mistakes he sees information marketers make - no upsells in their on-line ordering system. Read
By: Bret Ridgway | 21/12/2007 | Internet
Popularity
51

What Information Marketers Should Know About Merchant Accounts
What information marketers should know about merchant accounts Read
By: Bret Ridgway | 06/09/2007 | Internet